What Companies that Excel at Strategic Foresight Do Differently
Managing uncertainty
by Wendi Backler, Alan Iny and Moe Turner
January 8, 2026
Illustration by Iryna Korshak
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Summary.
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On the beginning of a brand new 300 and sixty five days, it’s human nature to desire a crystal ball: What lies forward, and how will it internet an impact on us? This sense is in particular acute in instances of uncertainty, when the ability to have interaction in meaningful foresight can feel elusive at finest. And whether or now not the realm is objectively more unstable, it completely feels that technique to CEOs: Based fully totally on our prognosis of earnings calls, 2025 noticed a most predominant spike in discussions about uncertainty, with small signal of abating in 2026.
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