How Keurig Brewed a Return to Growth

Keurig Green Mountain (KGM) created a fresh category of person products, changing into a household title in at-home coffee brewing in North The United States. But by the early 2010s, the public company had misplaced momentum and suffered a series of product missteps, adverse media scrutiny, and ongoing challenges to its companion relationships.

In late 2015, the company turned into received by JAB Keeping Firm. The fresh CEO Bob Gamgort led efforts to flip the newly non-public company spherical by strengthening partnerships, upping productiveness, and reducing prices. In 2017, the company turned into then able to heart of attention on fresh verbalize.

Gamgort needed to settle the most efficient strategy from four critical alternatives: grab the company public all all over again by scheme of an IPO; characteristic out for increased global growth; mix with one other coffee enterprise to changed into a bigger participant in North American coffee; or diversify previous coffee by scheme of a “pure play beverage” strategy. Harvard Enterprise College’s Senior Lecturer David Fubini and Research Partner Patrick Sanguineti be half of host Brian Kenny to discuss about these alternatives from their case, “Keurig: A Return to Exclaim.”