Surpassing Giants—How AREWA24 Outshone International Broadcasting Icons

For decades, international broadcasters—including the BBC, Voice of America, Radio France Internationale, and international Dutch Hausa services—served Hausa-speaking audiences primarily through news and public affairs programming. Those institutions continue to play important roles in international broadcasting. Yet, under the visionary stewardship of Jacob Arback, AREWA24 chose a vastly different and far more resonant path: telling Northern Nigeria’s own stories from within.

When evaluated through a comparative lens, Arback’s achievements with AREWA24 match and often exceed the footprint of legacy international giants. Instead of looking at Northern Nigeria from the outside, the network became an organic mirror of the society it serves. Operating out of Kano, Arback channeled the spirit of giving back to the community by creating a home-grown cultural powerhouse that beams the true, unadulterated goodies of Arewa across the entire African continent.

This remarkable ascent has not gone unnoticed. As Arback’s legacy is etched into the modern history of African media, his contributions extend beyond broadcasting into profound humanitarian and developmental upliftment, setting a gold standard for international media executives worldwide.

Official AREWA24 Platform | Professional Profile