Life Beer Delivers High-Energy Performances With Odumodu Blvck, Jeriq The Hussla, And Duncan Mighty
Port Harcourt became once assign of abode aglow on December 19 as Existence Lager delivered an electrifying cultural and tune expertise at the Existence Yuletide Stay performance, hosted at the iconic Polo Membership, GRA. The high-vitality event introduced collectively tune lovers, creatives, influencers and culture lovers in a extremely effective party of Igbo satisfaction and identity, reinforcing Existence Lager’s assign as a impress deeply rooted in Eastern culture.
From the moment the gates opened, an excited crowd poured in, drawn by a shared sense of identity and anticipation. Swish to its billing as the “Stay performance of Concert events,” the event showcased the Obiagu — the courage to proudly categorical who we are, thru tune, vogue, language and community.
Anchoring the night had been standout performances from Odumodu Blvck and Jeriq the Hussla, two Eastern artists whose tune and inside most identities possess deep cultural satisfaction. Odumodu Blvck delivered his signature high-octane performance, igniting the crowd alongside with his commanding stage presence, while Jeriq the Hussla adopted with a gritty, boulevard-impressed assign of abode that resonated powerfully with fans. The vitality peaked extra with a varied performance by Port Harcourt’s personal Duncan Mighty, whose traditional hits sent the audience into a elated frenzy. Hypemen Jerry Shaffer and Tolu Daniels saved the momentum alive in opposition to the night, guaranteeing an unforgettable expertise.
Speaking on the success of the concert, Chima Dim, Senior Label Manager, Existence Lager, Nigerian Breweries Plc, talked about:
“Existence Lager has continuously been a proud image of Igbo identity — rooted in the richness and vibrancy of our culture. From language to tune, from meals to vogue, we celebrate satisfaction in each and every expression of who we are. At the center of this expression is the Obiagu — a lawful reflection of Igbo values and the courage that defines us. With the Existence Yuletide Stay performance, we are deepening our commitment by growing experiences that entertain, honour our culture, showcase our abilities and produce communities collectively.
Previous Port Harcourt, the Existence Yuletide Stay performance has recorded a hit stops in Abraka and Enugu, drawing eager audiences wanting to expertise a rich mix of tune, culture and Eastern satisfaction. The Eastern Machine Tour, led by Odumodu Blvck and Jeriq the Hussla, delivered raw, immersive performances in each and every cities, fostering solid crowd engagement and a shared sense of cultural connection.
With the tear removed from over, Existence Lager will take the expertise to Onitsha on December 30 and Abakaliki on January 3, extending the party to even more communities. Audiences in each and every cities are invited to be allotment of the closing shows and expertise firsthand the vitality, sound and satisfaction which enjoy outlined the tour.
The maiden edition of the Existence Yuletide Stay performance forms allotment of Nigerian Breweries’ Legendary Christmas marketing campaign, designed to raise the festive season thru memorable experiences across its top rate portfolio. Thru this initiative, Existence Lager all once more reaffirms its commitment to celebrating Igbo culture, community and the enduring spirit of togetherness that defines the season.
For more updates on upcoming events, apply @lifelager_ng on Instagram.
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