WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
By Tim Peterson • January 26, 2024 • 1 min be taught •
This article is a WTF explainer, whereby we break down media and advertising and marketing and marketing’s most complex phrases. More from the series →
The third-birthday party cookie going away received’t perfect affect advertisers’ abilities to accommodate adverts but additionally their contrivance of intellectual which of those adverts ended in product sales or conversion events.
To succor bear that cookie-sized gap in the digital ad alternate’s dimension machine, Google has developed the Attribution Reporting API as a part of its Privateness Sandbox space of proposed third-birthday party cookie replacements.
The Attribution Reporting API effectively has the browser play the a part of the third-birthday party cookie. Nonetheless in portray to provide protection to folks’s privacy, it restricts advertisers’ and publishers’ abilities to join ad exposure and conversion recordsdata whereas introducing noise and delays.
“There’s some pluses with that. Nonetheless there’s also some minuses that advance with the Attribution Reporting API,” talked about Joe Doran, chief product officer at Epsilon.
Digiday spoke with Doran as effectively as Quantcast’s Durban Frazer and Sharethrough’s Curt Larson to cave in the pluses, minuses and mechanics of the Attribution Reporting API on this explainer video.
https://digiday.com/?p=532913
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