The Cruciality of Big Brother Naija as a Reprieve to Societal Hardships
Esteem many issues I modified into once oblivious to, I failed to know anything about Mammoth Brother Naija decades in the past. If I had not discovered myself working in digital media, I is not going to comprise been as aware of the order as I am now. I knew it modified into once a reality order. I knew when college students in my college exiguous correct into a single corridor to see what I now know as the eviction order. I feeble to hear loud noises from that corridor each time one thing eventful came about or perchance, their favourite housemate modified into once evicted. But I modified into once never alive to. To me, it modified into once factual some other order relish Game of Thrones or Star Wars that I is not going to anguish to see.
I wasn’t by myself. I had company who weren’t alive to too. But the difference between me and these company is that I wasn’t valuable of the order. My company hated the order on myth of, they stated, it distracts other folks from the nation’s realities. I attach not agree. I don’t imagine a reality order – amongst the a kind of mediums of entertainment in Nigeria – has noteworthy influence on us to neglect our reality as a nation and other folks. For the previous few years, Nigeria has experienced unrelenting socio-economic and political volatility. Even while you happen to hope to live apathetic or apolitical, the harsh economic field jolts you encourage into reality, one who a order relish Mammoth Brother Naija can not alienate you from.
Yes, Nigerians are neck deep in the rising excessive mark of residing. Issues are powerful and pricey. Inflation is strangling necks and tightening bellies. Other folks are hungry. Lives are in hazard. The unemployment price keeps bumping up. Gasoline costs are pricey. Residing is popping into extra complex day to day. Yes, these are identified facts but we can see the order and peaceful be valuable of our government. We are able to also be entertained while being politically wide awake. The two aren’t mutually distinctive.
It’s miles okay if discussions that emerge from the order attach not touch on right societal factors relish gender roles, relationships, and even the financial system. But we must be aware that it’s not Mammoth Brother Naija’s responsibility to clear up Nigeria’s issues. The order is designed for entertainment, and it does factual that. Looking ahead to a reality TV converse to handle the nation’s factors is a misplaced demand. Other folks also declare issues relish, “I can’t sit down on my monitors to see varied other folks,” but we also see and ride gaga over soccer or dwell presentations. Every order is established for these alive to. Whilst you fetch yourself not attracted to following or staring at the order, that’s a replacement that no one will fault you for holding. You shouldn’t fault others for holding in every other case too.
Another folks also whinge that Mammoth Brother Naija dominates their social media timelines, filling their feeds with utter material they’d rather not understand. But in the age of algorithms, now we comprise extra abet a watch on than ever over what we enjoy. If the order’s utter material is to not your taste, you’re going to be ready to silent the hashtags, unfollow the accounts, or merely scroll previous. The digital world is mammoth and diverse, catering to everybody’s interests. Complaining about Mammoth Brother Naija taking on condominium on your timeline is you underutilising the tools at your disposal to curate your online abilities.
I don’t receive in tips it an attractive critique to bid that BBNaija diverts other folks’s attention from urgent nationwide factors. Entertainment has continually existed alongside societal challenges, and it is miles equally as valuable as political or economic factors. Other folks want entertainment, not factual to outlive but to primarily feel human, to connect, and to abilities pleasure. The proven reality that Nigerians peaceful fetch time to see Mammoth Brother Naija despite the nation’s economic difficulties speaks to the proven reality that the order is assembly their have to peaceful be entertained and socially linked. Within the finish, Mammoth Brother Naija is a reflection of the society that consumes it. It will honest not be everybody’s cup of tea, but it completely serves a motive. It brings pleasure, ignites conversations, and, for just a few weeks, offers a shared abilities in a nation over and over divided by so noteworthy. These that criticise it for being a distraction must also acknowledge the importance of distractions in an global that over and over feels overwhelming.
Mammoth Brother Naija will abet airing, or not it is not connected what. If your values or faith would not half a familiarity with the order’s, the easy response is to ignore it. The order’s very existence would possibly perchance well seem relish a snub to the “seriousness” of the sphere of the nation, but perchance the explicit affront is the expectation that people desires to be in a relentless deliver of dread, never allowing themselves a moment of reprieve. In a nation where survival over and over feels relish a corpulent-time job, a itsy-bitsy entertainment is not factual a distraction, it’s a necessity. Let other folks enjoy what they wish, please.
