Protected: The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences
Subsidized by Arc XP • February 1, 2024 • 14 min read •
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Why publishers are working to execute and preserve younger audiences -
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Framing element: Publishers are enticing Gen Z and younger millennial audiences at scale -
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The distribution equation -
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Net site traffic story: Publishers’ and younger audiences’ views of top channels vary in 2023 -
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Engagement frequency by channel -
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Gen Z and younger millennials continue to prefer quick-make videos (however they’re additionally readers) -
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Gen Z and younger millennials mumble publishers largely salvage their views and values -
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When publishers miss the save on representation, younger audiences mumble or now no longer it’s about diversity and politics -
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Writer confidence is excessive however challenges gift room for train
https://digiday.com/?p=533558
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