Konga 103.7FM Hits 1.6M Listeners in 4 Months
Having officially commenced broadcasting excellent four months ago, Konga 103.7FM, Nigeria’s abnormal Hit Music & Commerce radio predicament based mostly in Lagos, is already exerting a substantial affect across the nation. This innovative predicament is actively shifting beyond the established norms of venerable radio and basically reworking the ways in which Nigerian listeners work in conjunction with every and each entertainment programming and retail offerings.
Since its beginning in January 2025, the Lagos-based mostly predicament has impulsively received traction, amassing over 1.6 million each day listeners, delivering an unparalleled blend of music, ministry, and market innovation.
“We knew Nigerians wished extra from their radio journey. Extra music, extra that suggests, and extra price,” talked about Ifeoma Ajumobi, Head, Konga Communications. “And with Konga 103.7FM, we’re delivering all three.”
A standout characteristic of the predicament’s offering is Morning Inspiration, a faith-pushed show airing every weekday from 5 am to 7 am. The show has turn into a each day staple for thousands across Lagos and beyond, offering a good blend of gospel music, non secular conversations, and uplifting stories from day after day Nigerians.
“It’s bigger than a show. It’s a non secular apprehension clock,” talked about Ayo Jimi, Disclose material Strategist, Konga 103.7FM. “We’re waking other folks up no longer excellent physically, but emotionally and spiritually.”
One notable innovation of Konga 103.7FM is “Shop On Radio.” This dwell-commerce characteristic has reportedly generated over 90,000 genuine-time product orders by strategy of its integration with Konga.com, allowing radio listeners to store for launched provides with out needing to begin a browser or notify excess recordsdata.
That is terribly important as the Nigerian Communications Commission (NCC) just currently accredited a 50% lengthen in recordsdata tariffs. KongaFM’s explain-first procuring resolution is now offering a unprecedented-wished lifeline for funds-conscious shoppers, letting them repeat requirements by simply dialing a number or texting their ardour in the course of a broadcast.
Customers in Lagos furthermore journey identical-day shipping on purchases made earlier than noon, supported by Konga’s robust logistics infrastructure.
With an aggressive expansion knowing, partnerships in the works, and stable listener feedback, Konga 103.7FM is poised to continue breaking original ground.
That you just would be in a position to well presumably also uncover entry to Konga 103.7 FM in Lagos in your radio at 103.7 FM. For trusty listening, a 24/7 on-line plug is accessible at KongaFM.com. Be half of the conversation and follow @Konga103.7FM on Instagram, X, and Facebook.
BellaNaija is a media companion for Konga103.7FM
