Gen Z viewers aren’t watching TV, but their video-watching habits are very TV-like
June 30, 2023 • 1 min read • By Tim Peterson
Ivy Liu
One capability to peek on the capability forward for TV is to undercover agent at what nowadays’s youngsters and twentysomethings are — and are no longer — gazing. And one situation to look that panorama is VidCon, the annual Droll-Con-love match for the digital video change.
There are reputedly extra choices than ever for video audiences — as lined in the video under, that comprises interviews with extra than two dozen VidCon attendees — but Gen Z viewers’ attentions appear to beget consolidated to a couple main platforms: YouTube, TikTok and Twitch. In difference, this viewers isn’t in actuality tuning into worn TV and a few aren’t even gazing streaming services and products love Netflix.
What’s funny about these viewers no longer in actuality gazing worn TV and even worn streaming services and products is the capability they see platforms love YouTube, Twitch and even TikTok is often somewhat such as how earlier generations watched worn TV: something to play in the background whereas doing other projects.
https://digiday.com/?p=509492
