Digiday podcast at Cannes: Why emissions need to be taken seriously today, not tomorrow
June 23, 2023 • 2 min read • By Michael Bürgi
Subscribe: Apple Podcasts • Stitcher • Spotify
The final episode of the Digiday podcast at Cannes centered spherical a topic which each person on the planet — nevertheless especially the digital advertising and marketing ecosystem — wants to be thinking and doing something on: sustainability and carbon emissions reduction.
Recording over all all over again from Spotify’s podcast studio along the seashore of the Croisette, Anne Coghlan, co-founder and COO of Scope3, explained no longer handiest all three “scopes” of emissions that companies must assess (and most hang a form out on scopes 1 and 2), nevertheless outlined some steps that would fair additionally be taken to slit befriend their scope 3 emissions. And these publishers that attain no longer acquire serious attempts to mitigate their impact on the atmosphere could notice the trade they hope to diagram acquire reduced over time.
In fact, digital advertising is composed reckoning with the truth that it’s no longer handiest wasteful from an inventory level of ogle, nevertheless its massive need for vitality to hump itself is elevated than many realized. And that can handiest acquire worse when — no longer if — generative AI will get adopted as hasty as Cannes conversations imply.
“There may be that this hang to be skeptical and question the factual questions right here, and be thoughtful about making obvious that sustainability is brought into agencies selections,” Coghlan told Digiday, “and it’s no longer a separate column on the side that has a checkbox on the live.”
And that wraps up the Digiday at Cannes podcasts. For these that overlooked any of the major four, they encompass conversations with S4 Capital’s Sir Martin Sorrell/HP’s Tara Agen, Zambezi’s Jean Freeman and Grace Teng, PMG’s George Popstefanov, and programmatic analyst Tom Triscari.
Until next year.
https://digiday.com/?p=508523
