Digiday podcast at Cannes: Analyzing the ad-tech firms along Yacht Row with Tom Triscari
June 22, 2023 • 2 min learn • By Michael Bürgi
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On a blustery day at Cannes Lions (which averted us from recording out of doorways), I walked along Yacht Row, neatly known for the plethora of ad-tech and mar-tech corporations that hire the floating safe collectively boats moored in Jetée Albert Edouard appropriate astride the Palais des Gala’s. I changed into accompanied by Tom Triscari, an self reliant analyst who covers the programmatic and ad-tech scene — and who as soon as labored in the enterprise.
Together we selected several companies for Triscari to assess close to ability and challenges, including IAS, DoubleVerify, Magnite, OpenX, Criteo, Cognitiv and Experian — nonetheless the conversation naturally brought up just among the extensive gamers that didn’t hire yachts nonetheless peaceable develop their presence felt in the ad-tech market (equivalent to The Trade Desk).
“At the same time as you’re on Yacht Row, you’re there to end out some offers, on account of earnings is tight, there’s consolidation, and you know, I mediate there’s some instruct accessible around that prime line articulate,” Triscari outlined. “And therefore what what are you left with? You’re left with possibly some price chopping whenever you’re going to develop your number. So they’re all accessible attempting to develop offers for the investment they put into the yachts, which is not cheap.”
After listening to as of late’s episode, tune in day after as of late to come for Digiday’s final podcast from Cannes Lions. And whenever you uncared for them, please give a listen to Digiday’s conversations with Sir Martin Sorrell and HP’s Tara Agen, Zambezi’s Jean Freeman and Grace Teng, and PMG’s George Popstefanov.
https://digiday.com/?p=508218
