Damilola Lawal Shares Her Exceptional Growth Story at MAC Cosmetics in Sub-Saharan Africa

Damilola Lawal is a dynamic Industry Operations Expert with abilities in sales and retail operations at MAC Cosmetics (Sub-Saharan Africa), where she expertly addresses the varied needs of their West African markets.

She holds over 10 years of experience handing over result-oriented sales, retail and swap operations choices to world brands in the magnificence, consumer electronics, and healthcare sectors.

Damilola is a trailblazer known for her revolutionary suggestions and abilities to make excessive-performing groups and retail salesforce. She is extremely expert at driving swap pattern and forging strategic partnerships that elevate establish presence at the point-of-sale channels. She moreover has a deep working out of world corporate and retail economies.

She is an alumnus of Covenant College, Nigeria and Bradford College, in the United Kingdom, where she bagged a BSc in Management Knowledge Systems and an MSC in world swap & management respectively. She is moreover an Affiliate Member of the Chartered Institute of Advertising and marketing (CIM) and a member of WIMBIZ, demonstrating her passion for
selling ladies individuals’s empowerment.

She became a part of the famed panel of swap leaders on the facility of Personal Branding at the neutral no longer too long prior to now concluded #BeautyInTheMotherland match. In her free time, Damilola actively pursues her passions for magnificence, mentoring, and know-how.

What impressed you to pursue a occupation in swap Operations management in the magnificence swap?

Response: My inch started with a esteem for increasing mark and seeing how operational excellence can became corporations. I spotted that at the abet of every successful magnificence establish is a seamless operation that aligns approach, sales, and customer experience. Being a part of that direction of excites me because of it allows me to mix my abilities in sales and retail operations with my passion for mentoring groups and driving innovation.

Even despite the indisputable fact that my deep appreciation for kind and magnificence, mixed with my natural inclination for approach and scenario-fixing, impressed me to pursue a occupation in swap operations in the magnificence swap. But the magnificence swap has at all times been a house where creativity meets affect; the alternative to empower individuals and make self belief resonates deeply with me.

What are the most modern traits in Nigerian magnificence swap?

Response: The Nigerian magnificence swap is embracing inclusivity, with a spotlight on merchandise that cater to various skin tones and native needs. Skincare is taking center stage as patrons prioritize healthy, radiant skin, while digital platforms adore Instagram and TikTok are revolutionizing product discovery and influencer-driven advertising. Furthermore, indigenous magnificence brands are thriving, blending cultural heritage with innovation to clutch the hearts of Nigerian patrons

What tactics make you utilize in driving sales yell in magnificence retail?

Response: To drive sales yell in magnificence retail, I focal point on three key tactics:
Customer-Centric Techniques; Crew Excellence and Knowledge-Driven Decisions. In the waste, it’s about combining operational excellence with memorable experiences to defend possibilities coming abet.

What make you mediate sets you aside as a swap operations manager in the magnificence swap?

Response: I mediate my skill to seamlessly blend strategic considering with a deep passion for magnificence integrates with my abilities spans sales, retail operations, and crew building, all underpinned by a commitment to operational excellence. I thrive on increasing revolutionary suggestions that no longer most efficient drive yell but moreover enhance customer experience.

Furthermore, my experience managing various West African markets—Nigeria, Ghana, Senegal, Ivory Waft, and DRC—has sharpened my adaptability and cultural intelligence. I excel at aligning groups with swap targets, mentoring abilities, and fostering partnerships that inform sustainable outcomes.

Above all, my drive to encourage self belief by means of magnificence and my focal point on handing over measurable affect defend me at the forefront of the swap.

What coaching programs will you counsel for magnificence retail personnel?

Response: I counsel coaching in product files and application to enhance abilities, customer support abilities for personalized consultations, and sales tactics for effective upselling and tainted-selling. Furthermore, digital coaching on leveraging social media and virtual tools can enhance customer engagement. Management programs for senior staff can drive crew performance and expert yell.

Can you part a memorable success in your occupation in the magnificence sector?

Response: I had several noteworthy achievements by the grace of God, but one which stands out is leading the enlargement of retail operations, namely the successful opening of most modern shops across the West African market. The store launch became a standout 2nd, with an out of this world opening match and promising sales that exceeded expectations. Furthermore, driving a 30% extend in retail shops within a 365 days highlighted my skill to strategize and attain yell initiatives, bringing magnificence experiences closer to various possibilities across West Africa.

Can you part your philosophy about existence in traditional?

Response: My philosophy about existence providers round yell, stability, and authenticity. I mediate in embracing challenges as alternatives to learn and evolve. Whether or no longer in swap or non-public existence, I strive to be provocative to myself while nurturing meaningful relationships and contributing to the enlargement of these round me.

Life is about discovering stability—between work and non-public time, ambition and leisure; and at all times striving to indulge in a neutral correct affect. Above all, I mediate in the facility of collaboration and lifting others as we rise.

What can a teen who desires to originate their possess magnificence retail swap make to acquire purchasers?

Response: To attract purchasers, younger magnificence retail entrepreneurs would possibly perhaps moreover restful make an respectable establish identity that resonates with their purpose market. Leveraging social media for engagement and influencer partnerships is required to increasing visibility. Providing noteworthy customer experiences, akin to personalized consultations and loyalty programs, will abet foster long-timeframe relationships and repeat swap

What advice would you give to entrepreneurs and swap leaders in the magnificence swap?

Response: My advice to entrepreneurs and swap leaders in the magnificence swap is to defend adaptable, prioritize innovation, and at all times focal point on customer experience. The swap is lickety-split-paced, and traits evolve like a flash, so being in a location to pivot and embody recent suggestions is required. Furthermore, make sturdy groups, empower them with files, and foster a culture of collaboration. Above all, live respectable to your establish values and at all times defend the consumer at the coronary heart of your swap approach.

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