Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
Could well furthermore 29, 2023 • 1 min read • By Tim Peterson
Ivy Liu
The third-to find together cookie’s prolonged demise is kinda agonizing. But with Google asserting recently that it would deprecate the advert industry’s de facto identifier for 1% of Chrome customers in the first quarter of 2024, most likely the give up of the road is cease to.
All the method by the Digiday Programmatic Marketing Summit, which kicked off on Could well furthermore 22 in Palm Springs, California, effect and agency executives weighed in on the expose and future of the third-to find together cookie and cookieless identifiers, as featured in the video underneath.
To what extent are advertisers genuinely weaning themselves off of the third-to find together cookie? Are replacement identifiers on the 2nd equipped to atone for the cookie’s loss? And, for optimistic — after two old postponements — will Google genuinely battle by with killing off the third-to find together cookie in spite of all the pieces?
“It’s roughly like crying wolf, so that you simply may perchance focus on. Is that this it? Is that this real? I feel we’re getting necessary nearer to truth after they build that roughly announcement,” HP’s senior director of global marketplace scheme and media execution Morgan Chemij said of Google’s latest announcement.
https://digiday.com/?p=505596
