AI revolutionizing social media: Tata Motors’ CMO and Havas Media’s CDO share insights

By Delshad Irani  September 21, 2024, 7:27:25 PM IST (Published)

In a recent episode of Media Dialogues with Storyboard18, Shubhranshu Singh, Chief Marketing Officer of Tata Motors CVBU, and Rohan Chincholi, Chief Digital Officer at Havas Media India, talked about the transformative characteristic of AI in social media and advertising and marketing. The conversation, led by Storyboard18’s editor Delshad Irani, touched on the evolution of social media and the mixing of AI tools in shaping the diagram in which forward for advertising and marketing.

Shubhranshu Singh highlighted how social media has shifted from its long-established, organic roots to a platform driven by algorithms. With AI now playing a considerable characteristic, Singh neatly-known, social media will become in the case of scale, bolt, and issue material churn, potentially making build culture more homogenous. He wired the necessity for entrepreneurs to humanise social media amid the rise of synthetic media and AI-driven issue material.

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Rohan Chincholi centered on AI’s twin affect on issue material creation and target market segmentation, pronouncing, “The scale at which issue material may perhaps be created is exceptional.” Nonetheless, he emphasised the importance of affirming a human touch, despite AI’s rising characteristic in issue material curation and advertising.

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Both consultants agreed that AI will disrupt considerable sectors love digital media, eCommerce, and cloud computing, reshaping the diagram in which forward for advertising and marketing.

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