A New Era Begins: Priscilla Ojo Mkambala Joins itel as Face of Affordable Tech for the Next Generation
itel, a main customer-centric trace in Africa for trusty smartphones and neat tools, has made a decisive transfer to provide a raise to its relationship with its younger and shiny consumer demographic by formally welcoming Priscilla Ojo Mkambala as a Key Conception Chief (KOL) and influential character.
The signing ceremony, held on April 24, 2025 marks the starting up of an exhilarating partnership between itel and Priscilla — a dynamic resolve identified for her creativity, authenticity, and influence amongst Gen Z and millennials. Priscilla, a trendsetter and daily life icon, perfectly embodies the values that itel stands for: accessibility, innovation, and youthful energy.
Speaking on the partnership, itel’s management expressed self belief that Priscilla’s relatable character and sturdy on-line presence would additional cement itel’s save because the inch-to trace for refined, more cost-effective technology solutions. As segment of her role, Priscilla will characteristic in upcoming itel campaigns, product launches, and digital promotions, bringing sleek energy and creativity to the emblem’s storytelling at some stage in Nigeria and past.
Priscilla Ojo Mkambala also shared her excitement about joining the itel family, asserting,
“itel has step by step been a trace that resonates with the everyday person, providing astounding products that match into our on daily foundation lives. I’m tall enraged to be segment of this plug and may perhaps well furthermore’t wait to design magic collectively!”
This collaboration marks the starting up of a new and dynamic section for itel, suggesting future campaigns that will be extra deeply appealing and extra carefully aligned with the ambitions and preferences of at present time’s younger, and tech-savvy technology.
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