15+ Must-Know Messaging App Statistics in 2023
In This Manual
In This Manual
Messaging apps glean remodeled communication between individuals. Essentially based completely on statistics, the messaging medium has over 3 billion users worldwide. This statistic placed the apps at the head of the most up-tp-date apps in 2022. In the extinguish, the snarl of messaging apps will proceed, as cell phone users are estimated at 7.5 billion by 2025.
This text explores 15 messaging apps, details, and statistics. These stats are in line with recognition, trend, particular person engagement, and industry snarl. Let’s dive in without any ado.
Messaging App Usage Statistics
At point to, the usage of smartphones is in excessive query, and of us download messaging apps every day. So, we’ll watch at essentially the most identical previous messaging app statistics on usage.
1. In 2021, Over Three Billion Individuals Dilapidated Messaging Apps.
A median adult has a smartphone and never lower than one messaging app, making it easier to contact kin, colleagues, and industry customers, regardless of distance.
The figure of these that exercise messaging apps is growing, and it’s stated to attain 7.49 billion users in 2025.
(Sources: Businessofapps & Statista)
2. 80% of Distant Workers Work With Quick Messaging Apps.
Quick messaging apps glean became helpful to far flung workers, and about 56% of them glean work chat apps on their devices.
The assorted of far flung workers has increased by 159% since 2009. Message apps glean also increased far flung workers by 75% to 80% from 2019 to 2021.
97.6% of far flung workers grunt they’d prefer working remotely, whilst a fraction-time job, for the comfort of their careers.
In most cases, 11% of Individuals receive work messages every few minutes, 30% receive work messages every hour, 25% receive them every few hours, and 35% receive a few messages each day.
(Sources: Pumble & Preply)
3. 60% of Europeans and 51% of United States Respondents Favor Messaging Apps to Focus on with Companies.
Messaging is a identical previous plot of speaking with firms, as 60% of Europeans and 51% of United States respondents prefer messaging over phone calls or emails. They win it faster and further convenient.
In 2022, 34% of purchasers from the U.S. stated they’d favor firms to contact them by messaging apps.
A disagreeable messaging community can safe firms retort slowly and decline sales, making 49% of Europeans and 51% of United States customers abandon their purchases.
(Sources: Spectrum & Statista)
4. 67% of Europeans and 52% of United States Respondents glean Contacted Companies with Messaging Apps.
67% of Europeans and 52% of United States respondents grunt they’ve communicated with firms via messaging.
54% of United States and 67% of European respondents grunt they might perchance patronize firms if they safe messaging an option.
54% of Europeans grunt they might perchance spend extra if a company operates by messaging, while 39% of United States respondents grunt they might perchance doubtless aquire products the usage of chat apps.
(Offer: Spectrum)
User Statistics on Messaging App
More of us glean affirmed relying on messaging apps for easy texts, industry chats, and video conferencing.
Right here are statistics in accordance with how though-provoking users are on messaging apps compared to diversified platforms.
Learn shows that 60% of of us prefer the usage of messaging apps, and the assorted of monthly though-provoking users is by 20%, overtaking the assorted of monthly though-provoking users for social media platforms.
The stop Messaging apps essentially historical within the arena consist of:
- WhatsApp, with over 2 billion monthly though-provoking users.
- Weixin/WeChat, with over 1.3 billion monthly users.
- Facebook Messenger, with 931 million monthly users.
- Telegram, with 700 million monthly users.
- Snapchat, with 635 million monthly users.
- QQ, with 574 million monthly users.
Messaging app users prefer it to SMS as a consequence of the following obstacles of SMS that consist of:
- The tendency of text messages to no longer be delivered.
- There’s a monitoring insist for conversations.
- There might perchance be a further price when the text message restrict is exceeded.
- It has a most of 160 characters per message.
- No receipt of acknowledgment.
(Sources: Spectrum, Statista)
6. U.S. Messaging App Customers Who Favor Facebook Messenger are Over 64.43%.
Even supposing WhatsApp has the absolute best various of though-provoking monthly users globally, users within the
- Facebook Messenger, with 82%
- FaceTime, with 35%
- WhatsApp, with 29%
- IMessage, with 28%
- Zoom, with 22%
- Google Chat/Google Meet, with 15%
- Discord, with 13%
- Telegram, with 13%
- Skype, with 12%
- Microsoft Groups, with 11%
- TextNow, with a 10%
- WeChat, with over 4.94%
- Signal, with around 0.5%
(Offer: Statista)
7. Approximately 51.7% of U.S. and Forty eight% of E.U. Respondents Lift out No longer Care Whether They’re Messaging a Human or a Chatbot.
Some messaging app users within the U.S., approximately 51.7%, and about Forty eight% within the E.U., that connect with manufacturers by messaging apps originate no longer care whether or not they’re messaging a human or a chatbot. In their belief, they’re contented as lengthy as they might perchance safe the answers to their questions.
(Offer: Spectrum)
8. India had Over 112 Million Messenger Customers as of 2019.
Accounting for 8% of the country’s entire inhabitants, India had over 112 million Facebook messenger users in 2019.
These form of users were men, which comprised 78.1%, leaving only 21.9% female messenger users. The age grades of these users who historical the app for a quantity of functions, in conjunction with though-provoking industry communication, were between 25 and 34.
(Offer: NapoleonCat)
Industry Size Statistics on Messaging Apps
The industry size of messaging apps is repeatedly growing. In different countries, messaging apps dominate, particularly the ones created particularly for that region.
However, high messaging apps love Whatsapp and Facebook Messenger thrive in all locations and are on hand in most current languages.
Right here are informative statistics on the industry size of messaging apps worldwide.
9. Over 20 Billion Messages are Sent Between Messenger Customers Month-to-month.
Facebook, a subsidiary of the Meta Community, stated via Social Media This day that as of 2019, over 20 billion messages were despatched between users on the app.
Companies were also desirous about collating the estimate, and at that point, this statistic used to be unfamiliar to the 300,000 bots on the platform.
Messenger ranked because the second most current app on iOS, coming below the principle app, Facebook. The default iMessage for Apple phones came in third.
(Offer: Facebook)
10. Facebook Messenger Advertising and marketing Delivers 10-80x Larger Engagement.
By delivering marketing and marketing messages on to customers via instant messaging, 10x to 80x engagement has been derived.
No longer like e-mail marketing and marketing, which could generate a price of 5 to 10%, and social media attain, which is even lower at 0 to 1%, the Messenger app boasts an originate price of 70% to 80% inner 60 minutes.
Attributable to this fact, it validates itself as a vital digital marketing and marketing channel the attach ads also can also be hotfoot effectively.
(Offer: Search Engine Journal)
11. More Than 3 billion Stuffed with life Individuals are on Messaging Apps Globally.
Since 2020 and 2021, Facebook Messenger has considered an annual frequency of 5 billion downloads. The app has over 930 million users from a quantity of nations. In the identical timeframe, WhatsApp remained the most current messaging app.
It is far price noting that the two apps are owned by the identical company, Meta. As of January 2023, Whatsapp, the essential inexperienced app, had over 2 billion users with frequent monthly registration.
(Sources: Industry of Apps, Statista)
12. 91% of South Africans Use the Whatsapp Messaging App.
With these stats, it’s clear that South Africans exercise messaging apps extra than social media platforms.
The proportion of these that exercise social media platforms within the African country is 81%, about 10% short of the 91% usage of instant messaging apps each day.
Whatsapp is the most up-tp-date platform within the region, harboring users historical 16-64 and as a lot as 95.4% of their entire net users.
The platform poses a excessive attraction to its users as a consequence of the introduction of stop-to-stop encryption, stickers, and capabilities that allow of us to enroll in and leave team chats at will. The video and phone name option also serves as a triple carrier app.
(Sources: Sinch Engage, Industry Insider)
13. 40% of Recordsdata superhighway Customers from Ages 16 to 64 Use iMessage.
In most cases, phones are constructed with native apps for diversified functions. The native apps include exiguous capabilities but are at risk of aid the actual person’s needs over time.
One such app is Apple’s iMessage. It is far an instant messaging app personalized for iPhone users and diversified Apple-associated products.
In the U.S., the attach most net users glean safe admission to to an Apple product, it’s far no longer surprising that over 40% exercise the iMessage characteristic.
Essentially based completely on statistics, this usage is inner the age differ of 16 to 64, with adolescents occupying one-third of the entire.
(Offer: Sinch Engage)
14. WeChat Records 1.27 Billion Stuffed with life Customers Month-to-month.
The Asian market, no longer like the international market, operates on diversified kinds of communication. This significance of their draw stretches extra to cell messaging purposes.
As Whatsapp and Facebook Messenger dominate the international market, WeChat and Weixin bear the high positions within the Asian market.
To construct a extra concise watch at the Asian messaging utility, we’ll watch at the conventional messaging apps growing actively within the continent.
- WeChat and Weixin
WeChat and Weixin are messaging platforms developed by Tencent. WeChat is the international version, while Weixin is historical inner mainland China. They present messaging, boom and video calls, social feeds, and capabilities love WeChat Pay.
WeChat/Weixin has became a entire platform in China, integrating companies and products love gaming, e-commerce, poke-hailing, and further.
It has remodeled how of us talk, socialize, and behavior transactions, taking part in a pivotal role in China’s cell net landscape.
Essentially based completely on statistics, a median of 1.27 billion of us exercise WeChat monthly. This quantity solidifies their noxious because the head one compared to any diversified.
- Line
Right here’s one more current messaging app in Asia, with 178 million though-provoking users monthly. Line’s users are essential in diversified parts of Asia love Japan (86 million users), Thailand (50 million users ), Taiwan (21 million users), and Indonesia (13 million users).
- KakaoTalk
This utility is a market-leading messaging app with Fifty three million users in South Korea, the attach it originated and has a stronghold.
- Zalo
The Zalo messaging app shall be on hand within the Asian continent. However, it’s Vietnam essentially essentially based and ranks because the quantity 1 in line with usage within the country. It has a usage price of 87%, with over 73 million though-provoking users.
(Sources: Statista, Fintech Singapore)
Messaging App Trend Statistics
With the constant updates in know-how and digitalization, instant messaging apps now enhance capabilities to better the actual person expertise on the platforms.
Aspects such as describe sharing, file uploading, and video conferencing are lately current choices on messaging apps. These improved capabilities glean considered agencies employ messaging apps extra to their abet.
Additionally, the option of recordsdata privacy has attracted extra users to enroll within the trend, and there are statistics to point to this trend.
15. 41% of Female Recordsdata superhighway Customers Use Mobile Units to Produce Calls.
Mobile video communication has grown prevalent by messaging apps no topic age team or gender.
In the fourth quarter of 2022, inner an age team of 16-24, 41% of female net users made video calls with their cell phones.
Interior that timeframe, there used to be no calculated listing of the male gender historical 16-24. This shows how the trend spread faster among the feminine individuals than the male.
At vast, the Philippines glean essentially the most of us the usage of cell devices for video requires the length of the third quarter of 2022, recording over 52%.
Following the Philippines are the South Africans, with a video name via cell price of no longer lower than 51%.
For the length of that timeframe, 34.9% of net users worldwide tried a video name as soon as.
(Offer: Statista)
16. 30% of Respondents were Skeptical About The exercise of Messaging Apps for Security Concerns.
Messaging apps in most cases face recordsdata privacy as a bother for his or her usability. In a watch, over 30% of interviewees agreed that the convey is definitely one of many principle causes they don’t exercise messaging apps.
Even supposing some platforms glean upgraded their systems to incorporate encryption keys, others soundless glean insecurities. Customers can without problems the truth is handy the option the usage of Telegram, Whatsapp, and Facebook Messenger apps. iMessage, by default, offers encryption keys to be kept on their particular person’s instrument.
These security concerns on recordsdata privacy could be valid now, but all messaging apps will rapidly be equipped with fleshy encryption.
(Offer: Userlike)
Conclusion
With the upward push of messaging apps as a liked various to SMS, agencies now glean a convenient technique to connect with customers. On the identical time, employers can effectively talk and collaborate with their groups. There’s no query that these platforms excel in providing instant messaging capabilities closing a a have to-glean tool for agencies to infuse their odd brand persona when enticing with customers. Additionally, users have to be wide awake of their privacy settings to give protection to inner most recordsdata on this digital communication realm.
